One Night in Mexico
Animation, Motion Graphics, Marketing Planning, Packaging. Design & Illustration
This was a project completed at SAE Perth as apart of my bachelor of design. For this I took an elective to learn how to animate. This was a marketing campaign that not only got marked on design but how you planned and strategised your campaign. We also had to re design the packaging to go with the campaign.
For this project I picked Australian home taco kit company One Night in Mexico as they did not have much marketing at the time. I decided apart of my campaign I would create two tv/youtube commercials then base the campaign off of them. For this I created a cheeky chilli who would represent the company to an older audience. Check out my animated commercials below and the rest that went with it.